Have you bought your happiness yet?

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Written on Friday, January 27, 2006 by Rohan Koshy

I happened to go to Mcdonald's the other day after a long time...so i decide to have a Mcveggie and was in the dillema of whether to consume 500 hundred calories of a large coke when i saw that i could buy my happiness? You got that right folks! buy it today for just 75 bucks... now that's a deal ain't it.

There's a poster that says "Buy happiness for your entire family".It's a "happy" meal and it costs 75 bucks... i mean "Buy happiness for your entire family"?????....Not just you! your entire family!...... C'mon.

This really isn't anything against Mcdonald's (Though they're burgers are
ridiculously overpriced and small)..it has to do with what advertising does to you..
Consider this... a couple are in a car romancing when she softly kisses his neck... the next day in college she waits with bated breath... when she sees him she moves over and gives him room... but he takes one look.. then looks at the band-aid around his neck and then decides to ignore her.... so what's the moral of the story... all you women out there must have extremely soft lips because your boyfriend (who you spent the night with) WILL ditch you... so go get this lip balm...it'll save your troubles... Brilliant!(This ad airs on most major channels btw)
It's so subtle you have to give them credit... they don't tell you that your inadequate directly...they'll tell your subconcious that your not gonna keep a boyfriend if you dont buy it...This is as much true with men who somehow are supposed to be alpha males who can be bill gates and stallone all at once...

I hate it... i absolutely do... enough women get affected by this sort of shit...
Unfortunately most women think (subconciously) that if your actually ideal weight your fat.... and advertising attacks these most basic fears of inadequacy to sell...

i don't have a problem with the adverts themselves but with how much of this negative advertising is there...it's a complete bombardment to your subconcious every second.... notice how much negative advertsing you take in everyday and you'll begin to realise why teens have such a fear of inadequacy...so the next time you see this just observe the underlying theme and then you'll be immune...

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4 Comments

  1. Meenakshi Rehani |

    one has to be pretty daft to miss the real message behind these ad's.
    but there are some REALLY nice ones.. seen the TOI ad with the old man whose grandson gets a place in the indian hockey team?
    that ad had a lot of underlying messages, but whose subconscious got affected by tht? Noones i think.

     
  2. Anonymous |

    i dont know about happiness but i surely brought Unhappiness. oh & it was much more expensive than just 75 bucks.

    75 bucks eqauls about 2$ aud the cheapest junkfood costs about 5 to 6 $ aud, so its still cheaper & for the whole family... look at he bright side

    all i know that ;
    "some people seek forgiveness others escape"

    These are only marketing stratergies & ill tell u something HOPE is what sells in India.

    if only u studied commmerce like me ud know.
    All the research & stuff we study, this stuff man marketing stratergies & stuff, just ways to hook people.

    Do u know the biggest trend is ad plugs in movies for the last 5 yrs id say, watch movies closely they are just 3 hr ads & they are aimed at the subconsious mind.

    Man product placement is an art, well ill tell u the things in aus an example & im sure it happens in India too.
    In depatment stores the product that is placed in the middle shelves pay more than on the top or bootm shelves caus many people wont bother looking up or down , the product that is at eye lvl sells the most. this is just one eg of like 100's of things they do u dont even know about .

     
  3. Anonymous |

    Negitve advertising,
    stong words for u its negitive but for the company making those ad's its positive.

    Remeber the Ceo's of companies dont get paid to reduce the profit of a co but to increase it.

    i havent seen the ads so i cant say anything directly .

    just out of trvia , do u know which product has been advertised the most on tv ( the most of al time )

    yes its "Pepsi"

    not a great surprise. & what are they selling, sweet carbonised water that costs 25cents to make & is sold for $2. same with coke & ill let u know the item that is sold the most in all of aus in super markets is yes.......... "Coke" go figure.

    advertising makes u buy things that u dont need & are probably better off without them. Its one of the things that society has accepted & u will have to as well whether u like it or not.

     
  4. Anonymous |

    Sorry to be so blunt. You are a poor writer. I had to read most of your sentences twice in order to understand what you were trying to say. Correct grammar and punctuation can make or break your writing, and it has shattered yours.

     

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